I’m Géranne Darbouze — call me Gerry. I like to think I make brands impossible to ignore. From feeds to billboards, I live to make the kind of work that sticks in your head for years. I don’t just “do strategy.” I’m a culture builder.

I’ve spent the last seven years moving between production houses, museums, and boutique agencies, crafting stories for Nike, Ariat, Commvault, Story Syndicate, and numerous other clients. Sometimes I’m the strategist, sometimes I’m the copywriter, sometimes I’m the designer — usually, I’m all three, because I know how to get the work done and make it matter.

What drives me is simple: I hate boring. I live for the ideas that demand attention, that shift the way people see a brand. That’s what I do. That’s why I’m here.