Campaign

CEU event campaign

Designed and executed drip campaigns to drive registrations for Amae Health's continuing education webinars — a key channel for referring provider engagement and clinical credibility.

Email drip Event marketing Visual design Provider outreach Copywriting

Role: Marketing lead (owner) Campaigns: 2 completed Company: Amae Health 2026

Problem

Amae Health launched its CEU (Continuing Education Unit) webinar series as a way to engage referring providers — offering clinical value while building awareness of Amae's care model. But when I joined, there was no marketing engine behind the events. The webinars existed, but there was no structured campaign to drive registrations, no drip sequence to nurture interest, and no system for turning event awareness into attendance.

One of my first projects was to build the promotional infrastructure that would amplify these events and ensure the webinars reached the providers they were designed for — social workers, therapists, psychiatrists, and primary care clinicians across Amae's markets.

Process

I owned the full campaign lifecycle — strategy, copy, visual design, and execution — across two CEU events.

Campaign 1 Q1 CEU webinar drip Built the first drip campaign from scratch for Amae's inaugural live interactive CEU webinar. Designed the multi-touch email sequence — initial announcement, value-driven follow-ups, and day-of reminders — targeting referring providers across existing lists and cold outbound segments. Designed all email visuals and created promotional assets for the CEU host platform to use in their own outreach, extending the campaign's reach beyond Amae's direct audience.

Drip sequence Email design Host site assets Event flyer

Campaign 2 Q2 CEU webinar drip Applied learnings from the first campaign to build an improved Q2 sequence. Refined drip timing, subject lines, and copy based on performance data from the first round. Designed updated email visuals and new promotional materials for the host platform. The Q2 campaign launched with stronger early momentum — registrations are already tracking ahead of the first event's pace.

Iterated sequence Updated visuals Host site assets Faster ramp

System Repeatable campaign framework Documented the drip structure, timing cadence, copy templates, and design assets as a repeatable playbook in Notion — so future CEU events can be promoted with a proven framework rather than starting from scratch each quarter.

Notion playbook Growth tracker Reusable templates

Outcome

Event performance

Q1 2026 First live interactive CEU

50 attendees

Complete

Q2 2026 — April 10 Second CEU webinar

↗ On track to exceed first event

In progress

Deliverable

Drip campaigns

Two complete multi-touch email sequences with custom-designed visuals — announcement, follow-ups, and day-of reminders — targeting referring providers across cold and warm segments.

Deliverable

Promotional assets

Email visuals, event flyers, and promotional materials created for Amae's CEU host platform — extending reach beyond Amae's direct outreach.

The drip campaigns transformed Amae's CEU webinars from an under-promoted initiative into a high-performing provider engagement channel. The first event drew 50 attendees — a strong result for a new program — and the second is already tracking ahead, validating both the campaign structure and the iterative improvements made between rounds.