Marketing ops

Replacing Marketing Guesswork With Systems

Built an email operations framework covering subject lines, delivery timing, A/B testing, benchmarks, and reporting across four markets — creating a repeatable system for testing and optimization.

Notion Research Email ops A/B testing Analytics

Role: Marketing lead (sole owner) Company: Amae Health 2026

Problem

The team was moving fast — building campaigns, sending outreach, launching in new markets — but nobody was tracking what was actually working. Emails were going out without benchmarks, without A/B testing, and without a system for measuring outcomes against goals.

As a marketing team of one, I needed a way to not only implement best practices myself, but to create shared awareness across the team. Every change or recommendation I made needed to be grounded in data — not opinion — so the system had to both track performance and educate the team on why specific decisions were being made.

Process

I researched industry benchmarks, documented operational standards, and built a living Notion workspace that the growth team could reference and contribute to.

Research Industry benchmarks & best practices Compiled data-backed guidelines across subject lines (1–8 words optimal, question-based lines drive 10–21% higher open rates), email length by type (cold outreach: 75–150 words, newsletters: 250–400), delivery timing (Tue–Thu, 9AM–4PM for healthcare B2B), cadence rules, and formatting standards. Every recommendation was sourced and cited.

HubSpot Mailchimp Woodpecker Industry data

Build Notion workspace & tracking system Built a structured Notion hub with modular "courses" — subject line strategy, email formatting guidelines, delivery timing, and a clinician-first language framework. Added an email scheduling calendar, assignments tracker, pre-send checklist, and per-market open rate dashboards with benchmark status indicators and conditional next steps.

Notion databases Scheduling calendar Checklist system Market dashboards

Operate A/B testing & performance tracking Began systematically A/B testing subject lines across markets and tracking results week over week. Logged campaign performance — deliveries, open rates, click rates — by market and variant, creating the feedback loop the team had never had. Used results to justify changes and iterate on messaging.

A/B testing Weekly tracking Market segmentation

Screenshot of an email outreach best practices guide with sections on tone, email metrics, segmentation, and guidelines, including various pages and tools for email campaign planning and tracking.

Outcome

Open rates by market (week of Feb 23, 2026)

Bay Area

52%

Passed

Los Angeles

40%

Passed

Raleigh

30%

Passed

New York

—

Upcoming

A/B test results — weekly availability email

Bay Area — Subject A

52.1%

Bay Area — Subject B

53.4% Winner

Raleigh — Subject A

31.9% Winner

Raleigh — Subject B

29.2%

Los Angeles

33.9%

System

Best practices hub

Living Notion workspace with modular courses — subject lines, formatting, delivery timing, clinician-first language — plus a pre-send checklist and scheduling calendar.

System

Performance tracker

Per-market open rate dashboards with benchmark status, A/B test logging, and conditional playbooks for when metrics fall below target.

This system replaced gut-feel decision-making with a data-backed feedback loop. Every campaign now has benchmarks, every subject line gets tested, and every recommendation is justified by performance data — giving a marketing team of one the credibility and clarity to drive change across the organization.