Design + brand

Market one-pagers & referral cards

Redesigned and systematized Amae Health's market collateral — refreshing outdated materials, building co-branded assets for major health system partnerships, and creating a scalable template for new market launches.

Figma Co-branding Print design Scalable systems

Role: Marketing lead (owner) Company: Amae Health 2026

Problem

Amae's existing market collateral was inconsistent and lacked the polish needed for a clinical audience. Formatting was disjointed, information architecture was unclear, and the materials didn't reflect the level of credibility required when engaging referring providers at major health systems.

At the same time, the company was entering new partnerships — including a major clinic opening with Novant Health in Charlotte and a collaboration with a leading Boston health system — that required co-branded materials meeting each partner's brand standards. There was no scalable system in place to produce these efficiently.

Process

I redesigned the collateral system from scratch in Figma — refreshing the core materials, then extending the system to support both Amae-branded and co-branded variations.

Refresh Redesign core one-pagers Audited the existing materials and rebuilt the one-pager from the ground up — improving information hierarchy, visual clarity, and formatting to meet the standards expected by clinical referral partners. Created a clean, professional layout with modular content blocks: what Amae offers, who it serves, the care team model, and a clear referral CTA.

Audit Information design Figma

Systematize Scalable template with market variants Built the template with swappable components — partner logos, clinic addresses, local phone numbers, insurance details — so each market version could be produced without redesigning. Created Amae-branded versions for existing markets (Bay Area, LA, Raleigh, NY) and a co-branded version with NYP for New York.

Figma components Modular system 6 market versions

Extend Co-branded materials for new partnerships Designed co-branded collateral for Novant Health to support the Charlotte clinic opening — a significant partnership requiring materials that reflected both brands. Also developed co-branded materials for a major east coast health system partnership in Boston, adapting the template to meet each partner's brand guidelines while maintaining Amae's identity. Alongside the one-pagers, created referral postcards for clinic distribution.

Novant Health Major Boston health system Referral postcards

Outcome

Collateral system across markets

New York

NYP partnership

Co-branded

Charlotte

Novant Health

Co-branded

Boston

Major health system

Co-branded

Bay Area

CommonSpirit market

Amae branded

Los Angeles

Cedars-Sinai market

Amae branded

Raleigh

NC market

Amae branded

Deliverable

Market one-pagers

Six market-specific one-pagers — three co-branded with health system partners, three Amae-branded — all built from a single scalable Figma template.

Deliverable

Referral postcards

Compact, print-ready referral cards for clinic distribution — designed to sit on a clinician's desk or be handed directly to patients and families.

What started as a formatting refresh became a scalable collateral system. The modular template now supports both Amae-branded and co-branded variations — when a new partnership or market launches, the materials are ready in hours, not weeks.