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UX + content strategy

Site wireframes & redesign

Wireframed a comprehensive site refresh for amaehealth.com — restructuring navigation, adding missing content, and designing pages that communicate the full depth of Amae's clinical model to both providers and families.

Wireframing Information architecture UX Content strategy Figma
Role: Marketing lead (owner) Status: Wireframes complete, not yet live Company: Amae Health 2026
Problem

The existing Amae Health website was bare bones. It didn't communicate the full breadth of what Amae offers, how it's differentiated, or the depth of its clinical model. Key content was missing entirely — there was no structured overview of treatments and programs, no page explaining Amae's clinical approach, and no hard data or meaningful social proof beyond a few quotes. The existing provider and patient/family pages lacked the depth and structure needed to be effective for their respective audiences.

For referring providers, the site didn't answer the questions that drive referral decisions: what programs are available, what conditions are treated, what the care team looks like, and what outcomes to expect. For patients and families, it didn't offer the reassurance or clarity needed to take the step of reaching out. Navigation was unintuitive, and the visual presentation didn't match the quality of care Amae delivers.

Process

I wireframed a full site restructure — rethinking the information architecture, redesigning existing pages, creating entirely new ones, and mapping content that had never existed on the site.

Audit Gap analysis & content mapping Audited the existing site against what both audiences — providers and patients/families — need to see before making a referral or reaching out. Identified critical gaps: no program detail pages, no treatment descriptions, no outcomes data, no page articulating Amae's clinical approach, and limited navigation structure. The existing provider and patient/family pages needed significant redesigns to serve their audiences effectively. Mapped the content that needed to exist and where it should live in the site hierarchy.
Content audit Audience needs Gap analysis
Architecture Site structure & navigation redesign Redesigned the site's information architecture to serve two distinct audiences with clear pathways. The redesigned provider page is built around referral logic — programs, availability, outcomes, and how to refer. The redesigned patient/family page is built around understanding and reassurance — what to expect, who the care team is, and how to get started. A new Our Approach page articulates the care model, and both audience paths connect to a new treatments and programs hub linking out to individual program and treatment description pages.
IA design Dual-audience paths Navigation
Wireframe Page-level wireframes Designed wireframes for every new and redesigned page — a refreshed homepage, a new Our Approach page, redesigned provider and patient/family pages, a treatments and programs hub linking to individual program and treatment description pages, and a templated clinic page system for each market. Integrated hard data, social proof, and clearer visual hierarchy throughout. Prioritized scannability, improved navigation, and mobile responsiveness.
Figma Wireframes Responsive design

  • Why Amae & How to Refer

  • Technology

  • Location Graf Redesign

  • Program Overview

  • Programs

Outcome
Homepage Refreshed layout with clearer value proposition, data points, and dual-audience entry points Redesigned
Our approach New page articulating Amae's clinical model, care philosophy, and what makes the approach different New page
For providers Redesigned — referral-focused with programs, outcomes, availability, and how to refer Redesigned
For patients & families Redesigned — what to expect, care team, how to get started Redesigned
Treatments & programs Hub page linking to individual program and treatment description pages New page
Program pages Individual program detail — PHP, IOP, etc. New pages
Treatment pages Condition and modality descriptions New pages
Clinic pages (template) Scalable template with market-specific details — address, team, insurance, partner info Template
Not yet live
Deliverable

Wireframe set

Full page-level wireframes for homepage, Our Approach, provider page, patient/family page, treatments hub, program pages, treatment pages, and templated clinic pages.

Deliverable

Content framework

Defined content needs for every page — data points, social proof, program details, and audience-specific messaging that the current site lacks.

The wireframes give Amae a clear path from a bare-bones site to one that communicates the full depth of its clinical model — with hard data, structured program information, and dedicated pathways for the two audiences that matter most. When the redesign goes live, the site will finally match the quality of care Amae delivers.