BMC Software Social Newsroom

Over two years with BMC, I guided their Social Newsroom through both an interim styling phase and a full rebrand. As Creative Strategist and Designer, I helped shape a new visual direction while producing animations and static designs that brought their evolving identity to life.

To ensure long-term success, we built a custom social toolkit that empowered their team to manage content in-house efficiently — blending strategy, design, and process into a sustainable social-first system.