NIKE | THE FUTURE OF WELLNESS
With Nike, I worked on this insights report centered on women’s wellness. While one might consider these interviews, they were more like raw conversations you would have with friends at a wine night. And there lay the beauty and the power of the whole thing. We weren’t chasing data points; we were uncovering unfiltered, emotional, and deeply human truths.
My role was to live inside those conversations. I combed through every transcript for accuracy, edited them for clarity, and pulled out the insights that revealed how women see wellness, how they interact with it, and what they hope it becomes. From there, I distilled it all into a collective narrative, a story that captured not just what women said but what they meant.
This research was a lesson in storytelling. The final narrative was a clear and honest map meant to lead Nike down the new path they were ready to walk.
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Creative Strategist: Remi Abbas
Junior Creative Strategist: Géranne Darbouze
Junior Strategist: Claudia McPherson-Isbell
Creative Director: Alan Quijano
Designer: Ben Chan
Copywriter: Laura Ogle, Sarah Jessee
Interview Outtakes
