Commvault | SHIFT

SHIFT is Commvault’s annual virtual conference where the company announces new technology, plans, acquisitions, and celebrates the wins of the prior year. I worked as the creative strategist on both paid and organic social, shaping the way the event lived online.

For me, the challenge was turning a corporate conference into something that felt dynamic and worth following in real time. My role was to build momentum before the event, keep the energy high while it unfolded, and sustain the conversation after it wrapped. I worked on SHIFT in both 2023 and 2024, creating campaigns that gave the announcements a voice, a story, and a sense of cultural weight.