Commvault Social Newsroom
THE CHALLENGE
Commvault had a strong B2B story, but its social presence needed to become more relevant, dynamic, and native to the audiences actually consuming it.
MY APPROACH
Built an audience-first social strategy across LinkedIn, Instagram, and Twitter, translating complex enterprise technology into content people wanted to engage with rather than simply corporate content they were expected to consume.
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Creative Strategist: Géranne Darbouze
ACD: Mike Pearson
Designers: Gavin Dyce, Oscar Yung, Julia Jacky
Project Manager: Géranne Darbouze (2024-2025), Tatiana Delgado (2024), Medina Clermont (2023)
Producers: Jacob Acueza, Jackson Gravagno -
+320% Increase in Engagement Rate
+144.6% Increase in Overall Followers
+98.99% Increase in Average Yearly Impressions
+87% Increase in Video Views
*Results are based on totals spanning January 2022 - January 2025 for Commvault’s LinkedIn, Instagram, and Twitter accounts.
