Commvault Social Newsroom

For three years, I shaped the creative strategy for Commvault’s Social Newsroom, a long-term effort to bring their B2B vision into the social sphere. My role blended strategy, copywriting, and design — shaping a feed that was dynamic, audience-first, and social-native at its core.

From concepting campaigns to filling in as designer, I worked to make enterprise content feel fresh, approachable, and engaging, proving that B2B storytelling can thrive in a fast-moving, digital-first space.

  • Creative Strategist: Géranne Darbouze
    ACD: Mike Pearson
    Designers: Gavin Dyce, Oscar Yung, Julia Jacky
    Project Manager: Géranne Darbouze (2024-2025), Tatiana Delgado (2024), Medina Clermont (2023)
    Producers: Jacob Acueza, Jackson Gravagno

  • +320% Increase in Engagement Rate
    +144.6% Increase in Overall Followers
    +98.99% Increase in Average Yearly Impressions
    +87% Increase in Video Views

    *Results are based on totals spanning January 2022 - January 2025 for Commvault’s LinkedIn, Instagram, and Twitter accounts.

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Creative Growth

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BMC Software Social Newsroom