Creative Growth

Creative Growth has always stood for the self-aware evolution that defines every artist’s path. In 2024, they celebrated fifty years of boundary-pushing work and marked a historic first with an acquisition by SFMOMA.

At the same time, their founder stepped down, marking the beginning of a new era of leadership. I was brought in to create a social strategy that honored his legacy while setting the stage for what’s next. As part of that work, we produced a tribute video that gave their community a powerful reminder of where they’ve come from and where they’re going.