Creative Growth

THE CHALLENGE

Creative Growth was entering a new era: a 50th anniversary, acquisition by SFMOMA, and transition to new leadership. The challenge was to evolve its social presence without losing the community and legacy that made the organization distinctive.

MY APPROACH

Developed a social strategy that used Creative Growth's history as a bridge to its future, translating its founder story and 50-year legacy into content designed to introduce a new generation to the organization.