Amae Health · First Marketing Hire

THE CHALLENGE

Amae was expanding into six markets without a repeatable marketing engine. The team needed to establish a consistent brand, improve patient acquisition, and build the systems needed to support growth across patients, caregivers, providers, and partners.

MY APPROACH

Built the marketing function from scratch, spanning positioning, GTM, product, acquisition, lifecycle, physician engagement, and sales enablement.

  • POSITIONING
    Research · ICP · Messaging

    ACQUISITION
    Patient journey · Lifecycle · Automation

    PROVIDER GROWTH
    CEUs · Newsletters · Referral pathways

    PRODUCT
    App · UX · Onboarding

    MARKETING OPS
    Email · CRM · Market systems · PR

Case studies
Hi Maya, this is the Amae Health team. Your intake is coming up and we wanted to check in.
Thank you! Still planning to come.
We're looking forward to seeing you tomorrow. Arrive by 9:30am at 207 E 94th St.
Strategy + systems design

Patient touchpoints: redesigning the member journey

Audited the entire intake-to-engagement sequence and designed a 10-touchpoint automated system covering leads, members, and caregivers — from missed call auto-response through a compassionate no-show re-engagement sequence.

FreeAgent RingCentral Foundry Copywriting
Brand strategy

Positioning research plan

Designed and led a 4-week research roadmap to align Amae's value proposition across markets through stakeholder interviews, qualitative research, and competitive landscape analysis.

Strategy Stakeholder interviews Notion
Design + brand

Market one-pagers and referral cards

Redesigned and systematized Amae's market collateral across 6 markets — including co-branded materials for NYP, Novant Health, and a major Boston health system.

Figma Co-branding Print
Marketing ops

Email best practices and Notion build

Researched and built a comprehensive email operations system — subject lines, delivery timing, A/B testing, open rate benchmarks — replacing guesswork with data-backed decision-making across four markets.

Notion Research Email ops Analytics
Content + design

Monthly newsletter system

Built a provider-facing newsletter from scratch — an education-first touchpoint with market-specific content modules to build credibility with referring clinicians across four audiences.

Canva Email Content strategy Analytics
Campaign

CEU event campaign

Designed and executed two drip campaigns driving 50+ attendees to Amae's first live CEU webinar — including email visuals, copy, and promotional assets for the host platform.

Email drip Visual design Event marketing
UX + content strategy

Site wireframes & redesign

Wireframed a comprehensive site refresh for amaehealth.com — restructuring navigation, redesigning key pages, and building new ones to communicate the full depth of Amae's clinical model.

Figma Wireframing IA Content strategy